How does story fit in your non-fiction book?

The following is a small excerpt from my upcoming product that’s launching next week, about how you can use story to spice up your non-fiction book, get your reader hooked in and create a loyal following!

Read on to discover the power of story:



People are storytelling animals.

It’s this fact that makes us who we are, and makes us do what we do.

Stories are how we connect with one another, what move us to feel deeply about others, and what give meaning to our existence.

When you’re writing a non-fiction book, harnessing the power of story will make the difference between a book that gets abandoned on page three, and a book that your reader devours, then shares with their friends.

Now, more than ever, you need a story to stand out.

Hook people in with a good one, and they’ll stay loyal for life.

This means more people in your tribe, more followers for you and more cash in your bank account.

And here’s the big secret: 


There is a formula for writing your story.

There is a formula for writing your non-fiction book.

There is a formula for doing it in a way that gets people reading and KEEPS them reading.


I am 100% serious.




Formulas aren’t just for STEM (Science, Technology, Engineering and Mathematics) subjects. They apply to writing as well.

How I aced my English Literature exam, and what that means for your writing

In my final year of high school, my upcoming English Literature exam was worrying me.

I felt that I just couldn’t remember enough about either of the set texts to possibly write an essay off the cuff in a three-hour block. Themes wouldn’t stay in my head. Quotes tailed off, unfinished when I tried to write them down.

So, I came up with a plan.

I took a couple of days to write one master essay for the subject.

It was an essay that was applicable to any theme on my chosen text – King Lear, by Shakespeare.

It had places where I could plug in the quotes that we were given in the paper to discuss.

It covered the main themes, in depth, and could be rearranged in its parts to best reflect the relative importance of the different themes, depending on what emphasis would get the most marks allocated on the day.

Then, I spent a week writing it out over and over and over again, longhand, to memorise it.

My Dad even drove me to his office one evening to keep on writing it out, after the power went out at home in a storm, and I freaked out because it was my scheduled memorisation time, and I couldn’t see well enough to write it out by candlelight.

I memorised that thing until I could write it without thinking.

On the day of the exam, I filed in with the rest of the class, sat down, turned over the paper when I was told to, read the question, chose the emphasis that I thought would work best, and started writing.

I put in the quotes and rearranged the essay to suit the question, and I wrote the whole thing out, verbatim, from memory.

I was out of that exam room 45 minutes into a three-hour exam.

My classmates came and found me in the library once the three hours were up.

“What happened to you? Are you OK?”

They were really concerned that I’d totally stuffed up and just left because I’d drawn a blank.

I shrugged.

“Oh yes, I’d just finished, that’s all.”

No-one believed me.

I got an A+ for that exam, and a set of straight A+ scores for English Literature.

And that’s not meant to be a bragging statement – or at least, only partly.


What I want you to see here is that as I said above, formulas and strategy aren’t just for maths and sciences.

They apply to writing, too. 


Craft your message for your people; massage your story so that it shows them that you have been where they are, and that you know how that feels, and how to help them.




That is how you connect with people, and how you build trust in your tribe.


And writing a non-fiction book to further connect with your people is a wonderful vehicle for your story. It’s a wonderful vehicle for you, too. Many, many people have enjoyed a boost in success from writing a book.


Writing a book’s useful for many things.

It can: 

  • Leverage your brand
  • Help and serve more people than you can 1-1
  • Give you the title of “author”, increasing your author-ity,
  • Be a great intro product, giving your reader a taste of what you do and what you stand for, which is good for your sales funnel
  • Get your info/story out into the world and help people you may never even meet.




If you’ve had a burning desire to write a book – possibly for YEARS – then you’re going to love The Only 4 Book Templates You’ll Ever Need: start, and finish, your non-fiction book fast.



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