What do you know?

The trick, I think, is to let people know what you know. The ins and outs of your topic may seem obvious to you, but you probably spend your time working at it or thinking about it – old hat for you. Your right people, your readers, are reading you for a reason....

Worth repeating: the NOW book

“There is the NOW book, and there are the other books.” – Andrew Griffiths I was struck by this, because a lot of my clients do get stuck because there are lots of ideas in their heads about useful books that they can write. This is great on one...