Good writing, simple solutions

Often the best solutions are really simple. Working with writers in my new PowerWords sessions, I keep coming back to this essential point. The more complex the solution, the more likely it is to stop working. The more moving parts there are to keep track of, the more...

The rise of the cyborg…

By it’s very truest definition, technology has been with us since the first rock was lifted and used to break open a nut. But did you ever think of yourself as a cyborg? If you have a mobile phone, even an old one, if you have a bluetooth earpiece, if you use a...

What do you know?

The trick, I think, is to let people know what you know. The ins and outs of your topic may seem obvious to you, but you probably spend your time working at it or thinking about it – old hat for you. Your right people, your readers, are reading you for a reason....

Power Words

There are words, and there are words. You most likely know what I mean. Words that have power and meaning, that connect us with who we are just by being said or written. I like to think of certain words as power words. These are words that energise, inspire, make you...